- Length: 60:37 minutes (13.88 MB)
- Format: MP3 Stereo 44kHz 32Kbps (CBR)
FRESH is more than a movie, it’s a gateway to action. Our aim is to help grow FRESH food, ideas, and become active participants in an exciting, vibrant, and fast-growing movement.
When I write we, I don’t mean our small team (officially two of us, with lots of amazing helps from our interns and volunteers) but I mean YOU. All of you. FRESH is a grassroots efforts for a grassroots movement. It’s been tremendously exciting to see the movie catch on and spread like wild fire, being used all over the country as a platform to raise awareness and connecting people to the solutions available in their community.
Within a month of our launch, we’ve received over 20,000 visitors and hundreds of screenings have already been organized. We want to reach 1 million folks. Not just because that would totally feel nice to our ego (mine especially!), but because, we believe that FRESH can truly help get us to a tipping point, when sustainable food will no longer be just a niche market.
Please help us reach 1 million people (to start with that is.) Organize a home screening or a community screening. Get in touch with us, let us know what we can do more and better. We’re open!
Also joining us were three educators from Our School at Blair Grocery:
- Nat Turner, Founder and Head of School
- Kyle Meador, Director of Education Programs
- Qasim Davis, Teacher and Dean of Students
They had just won a grant from Fresh because of their wonderful garden.
FRESH  is one of our favorite documentaries. Every time we watch it, it inspires us in our work for food security and food justice for our community. Now, because of the amazing response from our supporters who voted for us to win the FRESH 1% Grant , we’ll also receive financial support from FRESH — 1% of their annual revenue for 2010.
We hope you enjoy this conversation, and that you leave thinking, "Yes I can!"
Click Read more to see a copy of the chat that was happening during the webcast.20:51:03 SusanEttenheim: hi all!
20:58:21 Chris Sloan: While we're waiting, how about some introductions. I teach high school English and media in Salt Lake City, Utah.
20:58:53 margaretsmn: I teach gifted kids in Iberia Parish, South Louisiana, grades 3-6.
20:59:40 margaretsmn: Chris, did you see our voicethread about Marjie's photography?
21:01:03 Paul Allison: We are coming soon.
21:01:56 Paul Allison: Susan is busy, busy... getting everybody in.
21:03:43 Chris Sloaon: @Margaret. Great VoiceThread. I love the photos and the poetry and your students' voices.
21:04:44 margaretsmn: It came out nicely. I was amazed at how quickly they responded with poetry. They're both creative girls.
21:05:03 Chris Sloaon: There's something about those images, and your students writing read aloud that's got a lot of power.
21:05:27 Emma: Hey guys, I can't hear anything is there something I'm doing wrong?
21:05:28 margaretsmn: Thanks.
21:05:29 SusanEttenheim: can you hear us everyone?
21:05:35 SusanEttenheim: we're just getting started
21:05:37 NicV: no
21:05:48 Emma: no I can't hear anything
21:05:53 NicV: how should I listen to the stream?
21:06:14 NicV: never mind I hear
21:06:23 margaretsmn: same question here. which link?
21:07:32 zegna: HI all is there teacher teach teacher
21:08:09 Chris Sloan: Hello Ana.
21:08:32 anajoanes: hey
21:08:51 Chris Sloan: It always takes a minute to get started.
21:08:58 anajoanes: fine with me
21:09:07 Chris Sloan: Thanks for your patience
21:09:48 margaretsmn: found it. i can hear now.
21:09:53 Emma: I don't have audio. Is ther something I should be doing?
21:10:26 zegna: where can hear?
21:11:15 anajoanes: Chris, how long is the show?
21:11:41 SusanEttenheim: nic can you hear ok?
21:11:48 NicV: I can! thanks
21:11:49 SusanEttenheim: we can bring you into the conversation too
21:11:53 SusanEttenheim: ok great!
21:12:07 NicV: sure, how do i do that?
21:12:19 SusanEttenheim: just let me know when you want to talk, I'll skype you in and you'll just turn off the stream so we don't get the feedback on the broadcast
21:12:29 NicV: ok
21:12:30 SusanEttenheim: you can just let me know in the chat :)
21:12:50 NicV: well i'll let everyone start off and i'll let you know
21:13:33 Chris Sloan: The show is an hour.
21:13:47 SusanEttenheim: I see some of you started to do introductions - could we go around again?
21:13:53 SusanEttenheim: where and what do you teach?
21:14:54 SusanEttenheim: welcome zegna - have you joined us before?
21:15:37 SusanEttenheim: and everyone - let me introduce you to Nic - another of my terrific digital photography students at my school in NYC! Nic has been working in Voices on the Gulf too
21:15:47 SusanEttenheim: oh hi danielle!
21:15:50 SusanEttenheim: is that you?
21:15:51 NicV: hi everyone!
21:16:00 danieller: Yes, hi!
21:16:18 SusanEttenheim: wow great! everyone - this is Danielle another person from our class!
21:16:27 anajoanes: [b]susan how long is the show
21:16:34 SusanEttenheim: You can ask questions here or let me know and I can call you into the call
21:16:39 SusanEttenheim: it is one hour :)
21:16:45 anajoanes: [b]tx
21:16:48 SusanEttenheim: but we usually wish we could talk longer
21:16:51 Chris Sloan: You students do excellent work. My students in Utah really like your photography
21:17:01 SusanEttenheim: but we do stop then because it is a school night for everyone!
21:17:18 SusanEttenheim: hi gail! welcome!
21:17:19 Paul Allison: http://paulallison.tumblr.com/post/1355734437/ana-sofia-joanes-director-... 
21:17:27 Paul Allison: http://action.freshthemovie.com/ 
21:17:32 Gail Desler: Hi susan and paul
21:17:35 Paul Allison: http://www.yesmagazine.org/for-teachers/teacher-stories/our-school-at-bl... 
21:17:36 SusanEttenheim: zegna - please introduce yourself!
21:17:49 margaretsmn: I applied for a Target field trip to go to School at Blair Grocery. Haven't heard yet. Keep fingers crossed.
21:18:04 SusanEttenheim: gail - three of my students are here tonight.. Danielle and Nic and Haley is on the call
21:18:16 zegna: HI i am from china
21:18:22 SusanEttenheim: good luck Margaret! -
21:18:33 Gail Desler: Is audio on yet?
21:18:33 SusanEttenheim: Welcome zegna - what do you teach? Have you joined us before?
21:18:46 SusanEttenheim: yes gail - edtech talk A
21:19:04 zegna: I teach media theory and practice
21:19:19 zegna: I am newer here
21:19:20 SusanEttenheim: to what age students zegna?
21:19:28 SusanEttenheim: so glad you found us - welcome!
21:19:37 zegna: university students
21:20:17 SusanEttenheim: great - glad you could join us tonight
21:20:23 zegna: thanks
21:20:24 SusanEttenheim: well :) tonight in NYC
21:20:32 SusanEttenheim: what time is it in China now?
21:20:40 zegna: 9:24
21:20:40 SusanEttenheim: where in China are you?
21:20:46 SusanEttenheim: ahhh
21:21:15 zegna: I work in Wuhan but am studying in Guangzhou now
21:21:18 SusanEttenheim: welcome nturner
21:21:24 SusanEttenheim: hi emiliehirsch welcome!
21:22:14 SusanEttenheim: please introduce yourself! where and what do you teach?
21:22:23 zegna: what time is in you country now?
21:22:50 margaretsmn: I have a daughter in New Orleans. Would love to visit the School atBG.
21:23:06 SusanEttenheim: hi carol welcome!
21:23:12 SusanEttenheim: please introduce yourself
21:23:51 SusanEttenheim: welcome to the chat kyle
21:24:02 carolteach4: carolyn from CT - compter technology integration specialist in a middle school
21:24:24 SusanEttenheim: welcome back gail
21:24:30 carolteach4: I've missed visiting TTT - so many things pulling at me.
21:24:41 SusanEttenheim: nic - danielle any questions/ thoughts feel free to chime in!
21:24:51 SusanEttenheim: glad you're back carol!
21:25:03 Gail Desler: Switched to IE - now I have audio
21:25:11 NicV: will do
21:25:41 SusanEttenheim: we've been struggling in our class a little trying to articulate how to connect everyone - even if someone didn't go to new orleans
21:25:48 SusanEttenheim: welcome back zegna
21:25:59 SusanEttenheim: do you have experience with gardening there?
21:26:01 zegna: THANK YOU SUSA
21:26:17 Paul Allison: http://action.freshthemovie.com/ 
21:26:19 zegna: NO
21:26:21 SusanEttenheim: are you familiar with this movie, Fresh?
21:26:27 SusanEttenheim: ah good - here is the link
21:26:48 SusanEttenheim: can everyone hear ana ok?
21:26:54 NicV: yes
21:27:00 SusanEttenheim: great
21:27:25 zegna: I can not hear anyone
21:27:30 NicV: i missed a part of the conversation, what exactly is "fresh" about?
21:27:37 SusanEttenheim: zegna - click on edtechtalk A
21:27:40 carolteach4: I can heare.
21:27:44 carolteach4: hear
21:27:58 Chris Sloan: Fresh the movie is about reinventing our food system. freshthemovie.com
21:27:59 SusanEttenheim: check out the link nic while we are talking... see above
21:28:07 SusanEttenheim: ahh thanks chris
21:28:09 NicV: thanks!
21:28:47 carolteach4: That's the hard part -
21:29:12 NicV: looks interesting!
21:29:40 zegna: but can not open it
21:29:54 haleyr: my mic is no longer working
21:30:57 SusanEttenheim: are you muted haley?
21:31:13 SusanEttenheim: kmeador - what happened? will try to call you back
21:31:24 haleyr: nope something happened with my computer but i can hear from here
21:31:50 SusanEttenheim: ok well, while you're trying to fix it, you can always type here
21:32:34 SusanEttenheim: kyle trying to call you back
21:32:50 SusanEttenheim: what happened?
21:32:57 carolteach4: This looks fascinating - I hope I can find the time to view it soon.
21:33:27 SusanEttenheim: welcome back kyle - what happened to your skype?
21:33:31 SusanEttenheim: trying to call you back...
21:33:38 carolteach4: It is nice to know that not just the problems are shown, but there are answers.
21:33:39 kmeador: was just disconnected somehow.
21:34:14 SusanEttenheim: are you good for me to call you back now?
21:34:37 SusanEttenheim: hi emiliehirsch welcome - please introduce yourself
21:34:43 kmeador: yes
21:35:00 carolteach4: A couple of my fellow teachers are vegetarians for moral reasons. I admit, I have to keep the blinders on in order to eat meat.
21:35:31 SusanEttenheim: kyle everytime we try to call you back we get a message that says all circuits are busy....
21:35:33 carolteach4: And there is absolutely no excuse for the wholesale abuse of animals raised for feed.
21:35:34 SusanEttenheim: any thoughts?
21:35:51 kmeador: are we able to get on josh and qasim?
21:36:25 emiliehirsch: Hi i am Emilie Hirsch and i go to ElRo and I was a part of Group 6 this past summer down in New Orleans
21:36:32 SusanEttenheim: kyle josh doesn't seem to be on - are you in touch?
21:36:35 NicV: ms ettenheim, how do you think we could bring more attention to nyc about creating healthier and more local food awareness?
21:36:40 carolteach4: Hey, Matt -sorry I missed you last Saturday, but I was at a Discovery Education conference in Glastonbury, CT. It was an awesome conference. I'll catch you on the archive.
21:36:43 kmeador: try 504.237.9071
21:37:05 matt montagne: hi carol...no prob...glad you had a great day!!!
21:37:14 SusanEttenheim: ok kyle
21:37:41 carolteach4: We ate salads from our own garden all summer long. It was the best.
21:37:48 matt montagne: GREAT question, NicV..how can we, in schools, bring about an awareness and change in our food system?? What lessons can we learn from Our School at Blair Grocery
21:37:52 margaretsmn: Did he say $3000 last week? Wow!
21:37:59 SusanEttenheim: hey matt is your skype on?
21:38:11 matt montagne: I think there is HUGE latent energy in schools...kids just sitting there...waiting to do REAL work
21:38:22 matt montagne: hi Susan...I can't...baby duty
21:38:38 matt montagne: would LOVE to tho...am enjoying listening in.
21:38:51 NicV: i agree with carol, eating food grown in a garden makes such a huge difference, it's so good!
21:39:17 SusanEttenheim: matt - did you introduce yourself? - busy in the background here.. :)
21:40:17 matt montagne: Hi, all...I"m Matt Montagne from Palo Alto, California-I work in a small private girls school as a technology teacher.
21:40:38 SusanEttenheim: kyle I'd like to try to get qasim and josh in do you know if they are on?
21:40:41 Chris Sloan: Matt mention your conneciton to the movie
21:40:55 matt montagne: sure, chris.
21:41:20 SusanEttenheim: emilie - do you have skype? would you like to join the conversation?
21:41:37 SusanEttenheim: haley - were you able to fix your mic?
21:41:46 emiliehirsch: im trying to set up a skype, but it isn't working, i'll keep trying
21:41:55 matt montagne: When I was in Milwaukee I worked at a school that developed a garden in partnership with Growing Power, which is Will Allen's organization. Growing Power is dedicated to promoting and teaching sustainable food growing techniques.
21:42:00 SusanEttenheim: what do you all think in the chat? did you hear Paul's question... is this a movement?
21:42:11 haleyr: no i wasn't i'm still trying
21:42:18 margaretsmn: what is the school's web address?
21:42:39 matt montagne: anyway, I was at Growing Power during the spring of 2006 (or 2007, can't remember) when Ana and fresh were on location filming Fresh. The various links we all have are amazing!
21:42:54 matt montagne: Will Allen is my hero...he is an amazing dude.
21:42:55 NicV: a movement for healthier/grassroots food?
21:43:02 NicV: is that what you're asking ms ettenheim?
21:43:08 SusanEttenheim: yes
21:43:15 NicV: i would say so
21:43:16 SusanEttenheim: what else chris and matt?
21:43:43 Chris Sloan: Yes, it's a movement from what I see. I just helped pick a big garden on Monday. An elderly man couldn't pick the garden he planted. That's one example
21:44:09 matt montagne: Why don't we see more talk about our food system when considering health care reform?? How can we get politicians to see the link?
21:44:22 carolteach4: I watched a couple of Jamie Oliver's show on getting better foods into schools. I was shocked by the resistance he met.
21:44:25 NicV: i'm not as knowledgeable as other people on this chat but i'd say it's important to teach people to eat healthier, as well as especially have respect for the earth
21:44:43 SusanEttenheim: emilie if you'd like to talk, you can send me a private message by double clicking on my name on the list and send me your phone number
21:44:44 matt montagne: I really, really enjoy Jamie Oliver's work Carol
21:45:19 matt montagne: http://www.OpenIdeo.com  had a design challenge inspired by Jamie Oliver...it centered around food.
21:45:30 matt montagne: BUT, the Obama's also talk about eating at McDonald's...
21:45:39 SusanEttenheim: hi tim - welcome!
21:45:48 tim: hi susan
21:45:50 SusanEttenheim: please introduce yourself - where and what do you teach?
21:46:10 carolteach4: At our PTO meeting one of the moms was railing against the introduction of PoPTarts as one of the available snacks. The irony - her son was mad, too, but for a different reason. He was upset that by the time he got to buy lunch, the PoPTarts were gone.
21:46:23 tim: A primary teacher - in Wellington, NZ.
21:46:35 kmeador: was dropped again. please call qasim please. i dont know what the issue is.
21:46:36 matt montagne: Michele Obama, "I don't shy away from fast food" http://www.huffingtonpost.com/2010/07/14/michelle-obama-i-dont-shy_n_645... 
21:46:45 SusanEttenheim: tim - do you know the movie Fresh?
21:46:50 margaretsmn: Our school serves poptarts too...yuck!
21:47:17 SusanEttenheim: tim - does your school have a garden?
21:47:45 carolteach4: Our 7th graders read Seedfolks by Paul Fleishman each year. I hope I will be able to use some of these resources to make the study of the book more real-world.
21:48:06 matt montagne: Michael Polan's book, "Food Rules," is offers very simple ideas for decision making regarding food: http://michaelpollan.com/books/food-rules/ 
21:48:59 Gail Desler: @ charolteach4 - that is a great book - and I agree, perfect for making "more real world"
21:49:02 SusanEttenheim: welcome back zegna
21:49:14 matt montagne: Another great book for youth...this one by Eric Schlosser titled, "Chew on This" http://www.amazon.com/Chew-This-Everything-Dont-About/dp/0618710310 
21:49:35 Gail Desler: I recomment Barbara Kingsolver's Animal, Vegetable, Miracle too
21:49:49 matt montagne: great story, Gail
21:49:54 tim: I've not heard of the movie "Fresh" - but Jamie Oliver's "Food Revolution" has just started screening here in NZ.
21:50:03 tim: he's in Huntinton, West VA.
21:50:42 tim: We do have a garden - it's got a ton of produce - too much almost
21:50:54 matt montagne: very cool, Tim
21:50:58 tim: we use a lot of the vegetables in our food technology rooms
21:51:04 Chris Sloan: That's what I notice. There's a lot of food around.
21:51:05 tim: and staff get lots of herbs.
21:51:07 matt montagne: I saw Jamie Oliver's series here in the USA...quite inspiring
21:51:08 tim: :)
21:51:21 SusanEttenheim: kyle what was that number again and I'll call you back again
21:51:30 Chris Sloan: Coordinating these gardens and orchards is something we're trying to do
21:51:57 haleyr: i still have no mic
21:52:12 haleyr: group 7
21:52:15 Gail Desler: Bet there will be some great stories coming out of your efforts, Chris
21:53:02 tim: We have an enviro-team of students, as one of our core school aims is being a green school
21:53:11 Paul Allison: http://www.yesmagazine.org/for-teachers/teacher-stories/our-school-at-bl... 
21:53:18 tim: they look after paper-recycling, composting, the garden
21:53:42 Chris Sloan: Good stuff for sure. I already collect my share of oral histories, and this gardening work is ripe with local history possibilities.
21:54:38 matt montagne: chris, if you can connect to the local master gardener culture, go for it...they have so much to offer and they are a fun bunch!
21:56:17 zegna: change a software but can not open the audio
21:56:30 Chris Sloan: So do you do continue the kinds of things that you learned from Will Allen in California, Matt?
21:56:57 matt montagne: master beekeeprs are so knowledgeable as well...google just worked with one here in the bay area to start some hives on the google campus
21:59:12 carolteach4: Ben and Jerry's
21:59:14 SusanEttenheim: emilie - if you have any comments or questions, you can post them here!
21:59:22 SusanEttenheim: did you get your skype working?
22:00:25 matt montagne: malcolm gladwell
22:00:32 SusanEttenheim: what do you all think about what ana is saying now?
22:00:45 SusanEttenheim: how much do we need to be physically together to take action?
22:01:06 SusanEttenheim: think globally act locally
22:01:43 NicV: just a thought but maybe it's only by acting locally that we can then improve globally?
22:01:48 carolteach4: Really great conversation -lots of food for thought - no pun intended.
22:01:55 SusanEttenheim: so true nic!
22:02:15 Chris Sloan: http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell 
22:02:20 NicV: i think a certain foundation is needed in order to move forward?
22:02:23 SusanEttenheim: thanks chris!
22:03:03 matt montagne: today's spirit/wear purple day would'nt have happened without social media...Gladwell is a curmudgeon who is trying to protech 'old media' IMHO
22:03:17 SusanEttenheim: hahahah matt agreed
22:04:34 carolteach4: Glad I listened in, and I'm anxious to hear a follow up - Great challenge - plug into folks who are doing good work in your own community.
22:05:36 NicV: i agree on the standardized testing...
22:05:45 NicV: as someone applying to college..
22:06:16 SusanEttenheim: I really admire the colleges who are not looking at the tests
22:06:35 NicV: same, a few of the ones i'm applying to are sat optional
22:06:43 carolteach4: Who is speaking, Susan?
22:06:44 NicV: i prefer interviews, a lot more personal
22:06:57 SusanEttenheim: That was Turner
22:07:08 matt montagne: great webcast!!!
22:07:10 carolteach4: He's terrific - very inspiring.
22:07:15 SusanEttenheim: yes!
22:07:30 SusanEttenheim: agreed nic
22:07:35 carolteach4: first name? for Turner - does he have a blog?
22:07:52 SusanEttenheim: matt - we need to get that baby to join in too so your voice can join us again too!
22:07:56 carolteach4: How expensive it the screening?
22:08:08 carolteach4: is
22:08:08 matt montagne: I know Susan!!!
22:09:26 carolteach4: @nturner - do you have a blog or a website?
22:10:17 carolteach4: @Paul - can you drop in the link to your gardening project in Brooklyn?
22:10:18 Paul Allison: http://action.freshthemovie.com/ 
22:11:46 carolteach4: Thanks so much, Ana.
22:11:52 matt montagne: bravo, Ana!!!!
22:12:05 emiliehirsch: Thank you, Ana!
22:12:25 carolteach4: can you drop that in the chat?
22:12:34 Chris Sloan: http://schoolatblairgrocery.blogspot.com/ 
22:12:36 SusanEttenheim: emilie - even though you are not in my class - you are welcome to join in the site!
22:12:50 SusanEttenheim: at voicesonthegulf.org
22:13:03 emiliehirsch: thanks!
22:13:19 carolteach4: thanks!!!!
22:13:37 matt montagne: good stuff, paul, susan, chris...thanks for moderating and facilitating
22:13:48 Gail Desler: great topic & discussion. night all
22:13:55 SusanEttenheim: thanks everyone for joining us tonight!